Our Story

Welcome to Not Well, where we embrace a lifestyle without hesitation. We believe in seizing your moment, and I’d like to tell you the story of how we have brought this mentality to life with the use of streetwear.

Back in 2018, myself and my partner dreamt of owning a café. At that time, I was a 25-year-old college dropout, unsure of where I was headed. People called us crazy—too inexperienced, too young, and too naïve. But despite the doubts, we dove in headfirst. Fast forward five years, and This Must Be The Place has become a thriving culinary hotspot in the heart of Westport, alive with the energy of the tight-knit community that has gathered around it.

That venture taught us the power of taking risks. So when our passion for streetwear ignited in 2021, we had the confidence to try and make our mark on the Irish scene. Would it be crazy to start a clothing brand? Possibly. What if people think we’re mad? They probably will. Should we do it anyway? Yes. And so we did. When it came to choosing a name that captured the brand's spirit, we couldn't think of anything better than Not Well—a playful euphemism for embracing the craziness.

Our designs draw inspiration from streetwear culture and are meticulously crafted using top-quality materials for unparalleled comfort and durability. We collaborate only with manufacturers who prioritize responsible and ethical practices. So you can be at ease with what you’re wearing. 

At Not Well, we encourage you to seize the moment, embrace risks, and chase your dreams. You might feel a bit insane, and yes, people may think you've lost it. But you know what? You should do it anyway.